It was a slow burning concept that came to fruition in 2010 by Matt and Kate at their home – St Saviours – in East London.

The concept was to create designs that stand apart from the mass-produced high-street versions, but are just as wearable – and affordable – for normal people.

The vast majority of St Saviours hats are hand blocked in the UK, and every one is designed and finished by hand by Kate and Matt.